Annie is to coffee as Ford (F) is to SUVs

Although I drink coffee and Ford makes SUVs, the relation between the statement is that we just can’t stay away from the objects of our affection. I try to drink less coffee just as Ford tries to wean itself from SUVs. But at the end of the day, or at midday as is the case for me, I pick up another cup of coffee and Ford is back making more huge cars that people no longer seem to want. According to an article in the Money Section of CNN, Ford is about to introduce a new SUV called the EVEREST. The article notes that Ford isn’t going to introduce the car at the super cool car show in Detroit. Given most auto manufactures spend a lot of money to show off their cars in order to woo both media and buyers it seems a bit odd. The logic, as the article suggested, is that Ford is caught in a conundrum, they want to be green and they want to sell lucrative SUVs. However, it seems to me that the best way to do that is to eco-pimp their new SUV. Make it a plug in hybrid with solar power—beat Toyota to it. Show that off at the Detroit car show and you would have a hit. So I say to Ford, buy some Toyota stock and stop making SUVs